As a New York City resident, absorbing the exhausting cost of living in our fair city – as we all are – it always astounds and delights me when a business builds a beloved reputation without aid from advertising or marketing.
Astoria’s own El Rey Del Taco Truck is one of those businesses whose reputation has spread by word of mouth due to their quality product, late night hours, friendly curbside service, and vociferous local fan base. In fact, that reputation earned them a Vendy Award Vendy Cup nomination this past year, all without a digital footprint or social marketing.
As a communications professional, I’m equally elated when one of those businesses goes online and starts engaging with their community. That’s why I’m giving a signal boost to El Rey del Taco’s newly started Twitter account @ElREYdelTACONY. So give them a follow and a warm welcome today!
Oh and stop by the truck and order a lot of tacos, just like you’ve always done.
PHOTO CREDIT: photos above provided by El Rey super fan, Astoria Haiku @AstoriaHaiku